Citibank N.A.

• Operational Management of EDC Machines: Ensured seamless functioning of EDC machines across all merchant establishments by conducting regular inspections and troubleshooting any technical issues encountered. Maintained a high level of machine uptime to facilitate smooth payment transactions.

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• Inventory Management: Oversaw the availability of essential supplies such as EDC charge slips, machine rolls, and other stationery items at merchant establishments. Conducted periodic stock checks, reordering as necessary, and ensured that merchants had an adequate supply of these materials for uninterrupted operations.

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• Merchant Acquisition: Actively participated in the expansion of the merchant network by identifying potential merchant establishments and facilitating their onboarding. Collaborated with the sales team to present compelling value propositions, negotiate favorable terms, and successfully onboard new merchants into the payment ecosystem.

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• Timely Document Delivery: Ensured prompt and accurate delivery of merchant cheques, payment vouchers, and Transaction Identifier (TID) reports on a daily basis. Maintained a systematic approach to document management and adhered to strict timelines, enabling efficient financial processes and minimizing delays.

• National Merchant Partner Enrollment: Successfully signed up merchant partners for the Citibank Privilege program on a nationwide scale. Implemented an efficient process to identify and onboard suitable merchant establishments, ensuring their alignment with the program's objectives and target audience.

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• Offer Compliance and Query Resolution: Ensured that the offers provided by the merchant establishments were duly honored as per the agreed terms and conditions. Acted as a reliable point of contact for both merchants and program participants, promptly addressing any queries or concerns raised. Implemented effective mechanisms to resolve issues within the agreed timelines, ensuring a high level of customer satisfaction.

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• Offer Awareness through POSM: Implemented a comprehensive Point of Sale Material (POSM) strategy to create awareness about the program and its associated offers at merchant establishments. Strategically placed promotional materials such as posters, standees, and brochures to maximize visibility and drive customer engagement throughout the program's duration.

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• Merchant Relationship Management: Established and maintained strong relationships with the merchant partners, serving as their primary point of contact. Conducted regular meetings to understand their requirements, address any operational challenges, and explore opportunities for mutual growth. Actively collaborated with merchants to enhance the program's effectiveness and ensure a positive merchant experience.

• Loan Scheme Advertising: Implemented effective advertising strategies to promote a variety of mortgage loan schemes. Developed compelling marketing campaigns and materials to raise awareness and generate interest in the available mortgage products. Leveraged online and offline channels to reach a wide range of potential customers.

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• Telecalling Operations: Conducted telecalling activities in accordance with the guidelines set by the Telecom Regulatory Authority of India (TRAI). Utilized provided customer lists or generated our own lists to make targeted calls and offer mortgage loan solutions. Ensured compliance with regulations while maintaining a professional approach and delivering a positive customer experience.

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• Exhibition and Spot Approval Campaigns: Organized one-time exhibitions and spot approval campaigns to attract potential customers. These events provided an opportunity to showcase mortgage loan products, engage in face-to-face interactions, and provide on-the-spot loan approvals. Leveraged these campaigns to increase customer acquisition and boost mortgage loan disbursements.

• Credit Card Acquisition Services: Our team focused on soliciting credit card applications from New-to-Bank customers, promoting membership of Citibank Mastercard/Visa/Diners Cards.​

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• Targeted Customer Acquisition: Implemented strategies to engage potential New-to-Bank customers and promote the benefits of Citibank's credit card offerings.

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• Application Solicitation: Actively approached customers through various channels, gathering credit card applications and providing relevant information.

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• Promoting Card Memberships: Highlighted the exclusive benefits and rewards associated with Citibank's credit cards, driving customer interest and increasing enrollments.

• Personal Loan Marketing: Our team specialized in marketing personal loans to potential customers, catering to their business needs through targeted engagement and effective campaigns.​